Can You Afford a Mobile-Optimized Website?
The more important question is can you afford NOT to have a mobile-optimized website?
Consumers are using their mobile devices on the go today more than ever. And they make instant decisions about where to spend their money based on how easily they can access needed information from their mobile devices.
When it comes to “easy mobile access,” mobile websites are one of the most important pieces of the mobile puzzle.
Mobile-optimized sites are designed to fit smaller screens, so users can see the most critical details on your website, such as location, price, and contact information… all in one glance.
Scrolling and navigating traditional pages on a tiny display can quickly lead to frustration, driving your customers away from you and to a more user-friendly option.
Mobile-optimized pages offer extra benefits if well-designed, such as “one-click” features that will help them make a call, find directions, or make a purchase without having to type in a bunch of words.
As with any marketing plan, there is a cost associated with the development of a quality mobile-optimized website. However, this cost must be weighed against the risk of losing patrons simply because they can’t find the data they want quickly enough.
As more organizations are turning to web-optimization to ensure a quality customer experience, those that do not meet consumers’ advanced expectations will be left behind.
Although it does cost money to get a mobile-optimized website, there are affordable solutions available. For instance, if you simply need a basic mobile site where users can easily find your information, you may be able to get a mobile website for a just a few hundred dollars.
However, if you need a more robust mobile website with advanced features and options, you may spend quite a bit more.
Whatever the cost, the benefits will surely be worth it. Not only will you generate more leads, customers, and repeat business, but you will also have a sound mind knowing that you’re not neglecting a huge portion of your consumer market – the mobile market.